Marvel has already smashed the box office with The Avenges overseas, and it is undoubtedly set up to do some real damage this Thursday at midnight stateside. Marvel has finished their first 5 year plan by assembling the Avengers, and now it’s all about the future. Paul Gitter, President of Consumer Products for Marvel Entertainment in North America spoke with Forbes about it.
The interview was mainly about the merchandising line and how it is being marketed, but a few interesting bits of information came out of the interview. Marvel has their marketing strategy set for the next five years, including The Avengers cartoon on Cartoon Network in 2013 according to the report. That sounds particularly odd considering Disney has a Marvel block of programming every Sunday with Earth’s Mightiest Heroes and Ultimate Spider-Man. This could be a misquote, or something is going on that we have no clue about. Here is that part of that section as reported by Forbes:
Marvel is introducing digital initiatives, new print and comic book titles, and The Avengers animated TV series on the Cartoon Network in 2013. Iron Man 3 hits theaters next year, and Captain America and Thor sequels are in the works. Although the Black Widow isn’t yet scheduled for her own stand-alone movie, the character’s lifestyle will inspire a collection of athletic gear and beauty products.
Well no Black Widow movie as of now, but the Cartoon Network news may be particularly troubling to Avengers Earth’s Mightiest Heroes fans. There have been some rumors and rumblings that Marvel had thought about canning EMH in favor of a Avengers cartoon that is in the same universe as Ultimate Spider-Man. Now, again, this may just be a misquote since Marvel and Disney have the relationship that they do, but this is definitely something to be watching out for.
Cody "The Thorverine" Ferrell
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Source : Forbes