New TV Trailer And Critic-Centric Spots For Pacific Rim Arrive Online In Final Marketing Push
While fans online have been waiting for Pacific Rim with huge anticipation, the general public has shown little interest, with the film’s opening weekend tracking from a few weeks back in the mid-30 millions – below Adam Sandler comedy Grown Ups 2. In response, Warner Bros. and Legendary Pictures have been pumping out new clips, featurettes, a third theatrical trailer and more at nauseum (all of which can be found in this Pacific Rim playlist). As the film approaches it’s July 12th release this Friday, the final stages of marketing are here with the release of a second TV trailer and three new television commercials featuring quotes of critical acclaim. Check out all below – do you think Pacific Rim‘s poor tracking can turn around and land the #1 spot at the box office this weekend?
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes-a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)-who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.
Pacific Rim is directed by Guillermo del Toro, from a script written by Travis Beacham. The cast includes Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day, Ron Perlman, Max Martini, Robert Kazinsky, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Diego Klattenhoff, and Brad William Henke. The film hits theaters on July 12th, 2013!
Source : Warner Bros. Pictures