THE MARVEL EXPERIENCE Tour Will Soon Be Coming To A City Near You
We’ve known that Marvel is planning a huge traveling show for this year, but the entire project has been highly secretive. We’ve had a few hints and teases along the away, but nothing too solid has been revealed about The Marvel Experience. Well today Marvel and Hero Ventures have revealed the first look at the massive S.H.I.E.L.D. facility that will be taking over cities across the United States. The show will be nothing short of massive.
The Marvel Experience is a “multimedia, family-oriented touring experience” that will consist of multi-dome complexes nearly the size of roughly two football fields. There’s an overall story as you interact with the heroes of the Marvel universe through things like 3D features, a motion ride, digitally projected animation, motion-comic book origin stories, holographic simulators, and countless other interactive activities. Accompanying the tour will be a megastore and a cafe. The dates and locations of the tour haven’t been announced yet, though it’s said to be coming ‘soon.’ You can read the full press release below to see how this gigantic undertaking came about. Stay tuned to CBT for even more from The Marvel Experience. Trust us, you’re not going to want to miss this. Will you be checking this one out if it comes near you?
Today, Hero Ventures released a first-look rendering of the highly anticipated design of The Marvel Experience domed complex set to tour the country in 2014.
Canvassing a 2-acre footprint of more than 80,000 square feet, this state-of-the-art, custom built multi-Dome complex will represent the first time a venue of this type, size and scope will be utilized for a mobile tour. From the outside, The Marvel Experience resembles a temporary S.H.I.E.L.D. installation or “Mobile Command Center,” with the facility’s apex towering more than six stories high. Inside, a maze of connected Domes will lead guests through an array of interactive games and original animated short films including the first- ever traveling motion-based ride, where guests become immersed in this original adventure only found in The Marvel Experience. This unique, themed entertainment experience is scheduled to visit select US and Canadian markets for weeks at a time in each city and is designed to engage audiences through compelling family entertainment with a production value consistent with the iconic nature of the Marvel Super Heroes.
The touring experience was designed in concert with a team of industry renowned all-stars and award winners including one of the motion picture industry’s most noted concept artists, Aaron Sims, who art directed the illustration. Sims, who will also be offering up his unparalleled vision for the Tour’s character and environment animation is no stranger to the Marvel Universe. He has brought Marvel characters to life through his work on numerous feature films including, Marvel’s The Incredible Hulk, Sony’s The Amazing Spider-Man, and Fox’s X-Men: First Class. Sims is one of the Industry’s most prolific special effects artists having worked with Steven Spielberg on A.I. and War of the Worlds, Michael Bay’s Transformers and many other visually spectacular films.
“The Marvel Experience and our innovative Dome environment is the future of themed entertainment. Aaron and our entire team have done a masterful job in setting the table for us with their magnificent designs and creativity for this dynamic experience,” said Rick Licht, Hero Ventures’ CEO. Executive Producer Michael Cohl added, “This Marvel experience employs new technology and new concepts that we think will make this one of the most exciting shows ever produced. It will be a truly unique experience.”
“The Domes are central to the singular story line that pulses through The Marvel Experience and are enhanced by state-of-the-art design applications and graphic elements,” said Doug Schaer, COO of Hero Ventures. “The interior will feature an exaggerated comic-style utilizing projected high-tech imagery, amazing fabricated set pieces and virtual simulations to advance the story. Our guests will be interacting directly with multiple Marvel Super Heroes, as well as members of S.H.I.E.L.D., as they take their place in the Marvel Universe”.
“We are excited to collaborate with Hero Ventures to bring our millions of Marvel fans an exciting new way to interact with and experience their favorite characters, in a never-before- seen environment,” said Marvel’s Sean Haran, Vice President of Business Development. “Hero Ventures brings a refreshing and magical approach to showcase our characters in a way that is sure to be a thrilling and unforgettable experience in a uniquely iconic venue.”
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