G.I. Joe: Retaliation Pushed Back To March 2013
In a shocking turn of events, the sequel to the G.I. Joe franchise that was slatted for June 29th will be pushed back to March 29, 2013. The film is being moved back 9 months to convert the film to 3D. One of the studio execs was quotes as saying “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally. Cameron did all of Titanic’s 3D in post- and look how well that movie turned out.” It is surprising since G.I. Joe has started a media blitz and even bought a spot in this year’s Super Bowl. Trailers have gone out and been featured in front of several new releases. It was before The Avengers in my market, but that varies by location some.
Whether the move was strictly for 3D conversion, we’ll probably not know for a while. It is a very odd move that the film will be pushed back that far. It had little competition on the June 29th release, so it will be interesting to see if any other movies jump ahead a week or so with this opening. It’s been reported that Seth Macfarlane’s movie Ted will take the G.I. Joe spot for now. We’ll have to see how this shapes up with such a long wait, will it still be on people’s radars?
Source : Deadline