First Trailer For DAWN OF THE PLANET OF THE APES: Plus a Simian Flu PSA

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dawn of the planet of the apesTwentieth Century Fox has released the first trailer for Dawn of the Planet of the Apes. The sequel to the 2011 movie that served as a prequel to Planet of the Apes is directed by Matt Reeves this time around and features an all-new cast as well. Gone is James Franco, but Gary Oldman, Jason Clarke, Keri Russell, Judy Greer, and the amazing Andy Serkis will be showing us how the apes actually took over the world on July 11, 2014.

Along with the first trailer for the highly-anticipated film comes a new viral site warning people against the effects of the Simian Flu. The site offers stats and figures about the flu’s spread and how you can be the one person in ten who gets it and survives. The page launched alongside the trailer, and it has all the bells and whistles you’d imagine from an interactive Center For Disease Control-like site. You can check SimianFlu.Com by clicking here. Viral marketing has never been taken so literally. What do you think about the first trailer and the start of the movie’s viral marketing?

A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species.

Since 2011, the Simian Flu has affected 8.7 million people worldwide. Protect yourself, protect humanity. Learn more at SimianFlu.com.


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