DC To Start Cutting Back On Their Numerous Variant Covers


Many comic readers were less than enthusiastic about the recent news that Justice League of America #1 would get a total of 52 variant covers. The resurgence of numerous variant covers as of late harkens back to the 90s and the variant bubble that eventually burst. While only a handful of titles are flooding the comics market with variants, fans are concerned about what may happen when it all just gets too much. In a bit of good news for those worriers, DC’s Senior VP of Sales Bob Wayne has said that the variant wave will subside some.

Talking with ICV2, Wayne touched on the rational of the 52 variant covers for JLA:

The goal here was to point out that this was not the same title as our Justice League titles. This is Justice League of America and therefore we were trying to highlight the fact that it was going to have the classic title and represent the United States. We thought the ideal way to get attention doing that would be to have the flags of the various states as variants, and because 52 is a very important number within our current overall corporate mythology, we added the District of Columbia and Puerto Rico to it to get to 52.

Wayne also talked about how the variant trend has seemingly come to a head. He compares variants to having a balanced diet:

Overall we’re running in the zone of Spinal Tap in that we’ve got it up to 11 on that. We’re going to pull back and drop variants from a handful of titles in the next solicitation cycle to pull back that number ourselves, where it didn’t seem the variant was making a substantial difference in the buy-in for the book or the perception of books. We’ll be looking at the remaining titles that have variants the following month.

It’s like having a balanced breakfast in the sense that if you only have variants and you don’t have other aspects of how you try to get the attention of retailers and through retailers to consumers, it would be like only eating pizza. We’re just trying to make sure we keep a balance between the different ways that we can draw attention to books.

So it seems there will still be plenty of variants, it will just be dialed back to a more logical number. This is welcome news. The trend by both DC and Marvel have many concerned about another comics bubble bursting in the near future. It will be very interesting to see how Marvel responds. They can either follow suit or put out more of their own since DC is backing down. What do you think about all the variants as of late? How do you feel about DC’s pledge?

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Source : ICV2