DC Comics Launches African Hunger-Crisis Campaign ‘We Can Be Heroes’
The multi-million dollar humanitarian effort, fronted by members of the Justice League, will raise money for the charities Save the Children, International Rescue Committee and Mercy Corps over the course of two years.
“The members of the Justice League are an international team of superheroes beloved by a broad range of fans, including men and women, young and old. This makes them the perfect ‘spokes characters’ for this campaign,”
said DC president Diane Nelson.
“Their dedication to social justice and commitment to band together to defend the helpless brilliantly supports the ideals of the ‘We Can Be Heroes‘ campaign. The hunger crisis in the Horn of Africa is something we can reverse if we all work together.”
DC has pledged to match any donations made via the ‘We Can Be Heroes’ website. Merchandise sold via the site will also see 50% of their purchase price given to the cause.
“I’m proud and grateful we’re able to harness the power and standing of the DC Comics brand and iconic characters as well as for the support from both Warner Bros and Time Warner that has allowed us to pursue this unprecedented initiative.”
‘We Can Be Heroes’ aims to raise a minimum of $2 million for the selected charities.