Bill Paxton Was A Hit, But He Couldn’t Hold Off An AGENTS OF S.H.I.E.L.D. Ratings Drop
Last night’s Agents of S.H.I.E.L.D. was one of the strongest episodes yet. Bill Paxton made a big splash as Agent Garrett, Skye‘s near death experience was resolved, and a blue man in a tube left viewers wondering what in the world they just saw. Well, the problem is that there weren’t enough viewers tuning in to see what happened when Coulson and company stormed the medical facility that brought him back to life. For the third or fourth time in the show’s history, it has hit a series low.
After going on a month long hiatus because of the Winter Olympics schedule, Marvel pulled out all the stops to pull fans back into Agents of S.H.I.E.L.D. There was a brand new Captain America: The Winter Soldier TV spot shown during the commercial break, a special after-show scene teasing the upcoming Lady Sif episode was aired, and the aforementioned Bill Paxton made his debut. Sadly that wasn’t enough though. ComicBook says of the overnight ratings:
scored a 1.7 share in the demo, down from 2.2 for its last new episode (and the one before that). The last two episodes were both adjusted up somewhat after slightly-lower overnight numbers, but we’re talking about a +0.1 adjustment, not 0.5. The odds of that kind of bump to make it even with its last new episode are very small.
The Live+7 number (people watching the show on DVR) always give S.H.I.E.L.D. a boost, but it looks like those numbers won’t do much for this episode. The show is still doing well by ABC standards, though it is odd that the decision about a second season hasn’t been made yet. S.H.I.E.L.D. started out excruciatingly slow, however it really picked up after the mid-season break. It continues to trend every week since its return on Twitter and other social media sites. Fans need to tune in if they want to see the further adventures of Coulson, but some of those that left felt the improved pace is just too little too late. Time will tell, but if you like S.H.I.E.L.D., you need to make sure you tune in and get a few friends to do so as well. If not, then by all means carry on with whatever you do on Tuesday nights. What do you think about yet another series low ratings?
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