A Review: Comic-Con and the Business of Pop Culture by Rob Salkowitz
By Michael Worthan on Jun 13, 2012 with Comments 0
I was lucky enough to receive an advanced cop of “Comic-Con and the Business of Pop Culture” by Rob Salkowitz about a week ago and after much hassle in life I was afforded a little while to engulf myself in this book, and this book alone. Being a beginner student of business I was rather interested in the points of view the author makes, as well as the way he is torn throughout the book by being a futurist, and businessman himself, and being a fanboy of comics and all their glory.
Right off the bat I give this book a four out of five, and that’s not being generous at all I feel this book is a solid read, fully informative, and without revealing too much he hits on topics, and gives insight to points about the comics and entertainment industries that I fully agree with, as well as saying a few things that I just don’t see happening in my opinion.
“Comic-Con and the Business of Pop Culture” was a quick read with as much amusement and stories as there is knowledgeable information about the business side of an industry. Now being a fan for such a long time has left me a little bit jaded about what the “Big 2″ are doing comic book wise, and as fans that kind of happens with all of us. We complain about the smallest changes, the way someone looks, or that the industry doesn’t understand us. What this book does is break down where the industry is, what has happened to the comics, and how everything from print media to the video game and movie industries has an effect upon the comics we love to read all the while following the author and his wife on their Comic-Con adventure.
If you feel you have a grasp on the business side of the comics industry this book may very well teach you a few important things, if you are a fan of Comic-Con in San Diego and want to learn more about the industry take a look at this book. It has everything for a newbie to business and an avid fan, as well as being well written and very funny at times.
Michael Worthan
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